we make:

we make:

the world's first

biodegradable  cigarette

the problem we're fighting

0 trillion
PL@ST!C BUTTS LITTERED PER YEAR​
0 +
known Artificial additives
0 million
kg of pl@st!c packaging per year

what they don't want you to know...

For almost a century Big Tobacco fooled smokers into believing that cigarette filters were made out of cork or cotton.

We now know that cigarette filters are made out of plastic.

As the world’s most littered item, it is crazy that the act of littering them remains socially acceptable.

Once tossed onto our streets – these pervasive little things get washed down drains as run-off when it rains. Traveling through water-systems, into rivers, and eventually into our oceans… it’s a problem at horrific scale.

Over time, the sun’s UV rays break up a cigarette butt into tiny pieces of plastic (micro-plastic).

As a result: cigarette butts are estimated to be the biggest contributor to micro-plastic pollution in our oceans. 

Yes – even worse than straws and plastic bags!

A healthy marine eco-system is perhaps our best weapon against climate change. This should make plastic cigarettes – and the companies who make them – enemy number one.

the problem we're fighting

0 Trillion
PL@ST!C BUTTS LITTERED PER YEAR​
0 +
known Artificial additives
0 Million
kg of pl@st!c packaging per year

For almost a century Big Tobacco fooled smokers into believing that cigarette filters were made out of cork or cotton…

We now know that cigarette filters are made out of plastic.

As the world’s most littered item, it is crazy that the act of littering them remains socially acceptable.

Once tossed onto our streets – these pervasive little fuckers get washed down drains as run-off when it rains. Traveling through water-systems, into rivers, and eventually into our oceans… it’s a problem at horrific scale.

Over time, the sun’s UV rays break up a cigarette butt into tiny pieces of plastic (micro-plastic).

As a result: cigarette butts are estimated to be the biggest contributor to micro-plastic pollution in our oceans. 

Yes – even worse than straws and plastic bags!

A healthy marine eco-system is perhaps our best weapon against climate change. This should make plastic cigarettes – and the companies who make them – enemy number one.

what we stand for

your pleasure & the planet

eco filter

Made out of un-bleached wood-pulp from sustainably managed forests. Minimal adhesive used.

earthy tobacco

Selecting from only the finest leaf grown on earth – no artificial flavourings or aroma enhancers.

un-bleached paper

Why ruin the natural taste of tobacco with bleached paper? WHY???

sustainable packaging

Our box, and all of our paper,  originates from sustainably managed forests.

Compostable Outer-wrap

The plant based pack wrapping is certified compostable (EN13432).

Made out of un-bleached wood-pulp from sustainably managed forests. Minimal adhesive used.

Selecting from only the finest leaf grown on earth – no artificial flavourings or aroma enhancers.

Why ruin the natural taste of tobacco with bleached paper? WHY???

Our box, and all of our paper,  originates from sustainably managed forests.

The plant-based outer wrapping is certified compostable (EN13432).

loved by smokers in...

south africa

germany

south africa

germany

vote for us to launch in your country

our story

In 2015, while taking a smoke break on our university campus in Cape Town, we noticed just how many cigarette butts littered the ground. This made us wonder, “What the hell are these things even made out of?”.  

The Google searches that shortly followed changed our lives forever. Cigarette filters made of plastic? Yes. Dodgy packaging? Yes. Tobacco sprayed with who-knows-what? Yes. Whenever Big Tobacco were asked why their products were so shit for the environment – they just blamed customers for “improper disposal”. …Classic.

We saw a need for an eco-alternative. Despite lacking a factory, we got creative, making ‘rollies’ in a humble garden shed with biodegradable filters and organic tobacco.

We cheekily dubbed them ‘Smokey Treats’ – a bit of a piss-take on the pompous sounding names Big Tobacco companies call themselves.

Our debut? The vibrant Cape Town music festivals. The reception? People loved it.  

To offer a solution to the world’s biggest plastic litter problem, however, we needed to make real cigarettes – and really good ones. We needed to create a cigarette that could compete with the likes of Marlboro (and Natural Plastic American Spirit) head on.

Thus, after much hard work and a lot of smoking, Woodland Craft Cigarettes was born – the first genuinely environmentally conscious cigarette.

With a community of passionate, eco-conscious smokers, Woodlands soared as South Africa’s fastest-growing premium cigarette brand, replacing millions of plastic filters.  

But, life threw a curveball: Covid-19. The government temporarily banned cigarette sales. Although this nearly broke us, causing a halt at the end of 2021, we’ve risen again.

Smokey Treats is now proud to present the new – and very much improved – Woodland Craft Cigarettes to retailers in South Africa and Germany, with more markets joining soon.

Our vision doesn’t stop at cigarettes. We’re aiming for plastic-free solutions across all smoking-related products. Thank you for being part of this transformative journey.

In 2015, while taking a smoke break on our university campus in Cape Town, we noticed just how many cigarette butts littered the ground. This made us wonder, “What the hell are these things even made out of?”.

The Google searches that shortly followed changed our lives forever. Cigarette filters made of plastic? Yes. Dodgy packaging? Yes. Tobacco sprayed with who-knows-what? Yes. Whenever Big Tobacco were asked why their products were so shit for the environment – they just blamed customers for “improper disposal”. …Classic.

We saw a need for an eco-alternative. Despite lacking a factory, we got creative, making ‘rollies’ in a humble garden shed with biodegradable filters and organic tobacco.

We cheekily dubbed them ‘Smokey Treats’ – a contrast to the pompous sounding names Big Tobacco call themselves.

Our debut? The vibrant Cape Town music festivals. The reception? People loved it.

To offer a solution to the world’s biggest plastic litter problem, however, we needed to make real cigarettes – and really good ones. We needed to create a cigarette that could compete with the likes of Marlboro (and Natural Plastic American Spirit) head on.

Thus, after much hard work and a lot of smoking, Woodland Craft Cigarettes was born – the first genuinely environmentally conscious cigarette.

With a community of passionate, eco-conscious smokers, Woodlands soared as South Africa’s fastest-growing premium cigarette brand, replacing millions of plastic filters.

But, life threw a curveball: Covid-19. The government temporarily banned cigarette sales. Although this nearly broke us, causing a halt at the end of 2021, we’ve risen again.

Smokey Treats is now proud to present the new – and very much improved – Woodland Craft Cigarettes to retailers in South Africa and Germany, with more markets joining soon.

Our vision doesn’t stop at cigarettes. We’re aiming for plastic-free solutions across all smoking-related products. Thank you for being part of this transformative journey.

Original Rollies

first ECO Cigarettes

Launch of Woodlands

2015

2017

2018

the founders

Smokey Treats is founded on friendship, a love for nature, and
a dream to change the cigarette industry.

adam van wyngaarden
[ceo]

Davide Scott
[coo]

the founders

Smokey Treats is founded on friendship, a love for nature, and
a dream to change the cigarette industry.

adam

Davide

van wyngaarden

Ettore Scott

[ceo]

[coo]

in the media

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fuck pl@st!c cigarettes

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